Yes, any political content in the form of messages, comments, photos or videos uploaded on the candidate’s own blogs, websites or social media accounts will not be treated as political advertisements and therefore would not require pre-certification under the law by the Media and Monitoring Committees.
In India, Google specifies certain kinds of advertisements as election ads:
- Those that feature a political party, a political candidate or current member of the Lok Sabha,
- Any ads that are run by a political party, political candidate, or a current member of the Lok Sabha. Advertisements by non-political entities promoting merchandise or news are not recognized by Google.
To publish a political advertisement with google, there are two steps that have to be followed:
- The advertiser has to be verified by Google itself
A pre-certificate requirement for election ads in India have to be obtained from the Election Commission of India or by the Media Certification and Monitoring Committee(MCMC).
Yes, even bulk SMSs/Voice messages for political campaigning require permission from the Media Certification and Reconstitution of Media Certification & Monitoring Committee , Election Commission, so that the Model Code of Conduct is not violated by any candidate or political party.
The use of Doordarshan (DD) and All India Radio (AIR) are available only to recognized National or State Parties. These facilities are not available to registered-unrecognised political parties or any independent candidates.
Any advertiser running election-related advertisements has to complete the authorisation process required by Facebook, except for those news publishers identified and registered by Facebook. To read more, click here.
No, all ministers cannot use official vehicles during the election period. People who can use are Prime Minister, President, Vice President, Speaker and Deputy Speaker of Lok Sabha, Deputy Chairman of Rajya Sabha and such other dignitaries visiting States from other States. Persons who have been given security by statutory provisions like the Special Protection Group Act 1988 can also use official vehicles.
No, photographs of political leaders cannot be put on government advertisements printed from public exchequer. For example, if the picture of a candidate in Jaipur is put up on a billboard explaining a Family Planning Scheme by the Ministry of Health, then this is a violation of the MCC. However, photographs or mentions of certain political leaders like President, Prime Ministers, Chief Minister, Governor can be used only if it is felt essential for effective government messaging.
The Model Code of Conduct (MCC) are rules and regulations which regulate the actions of the political parties, candidates, people supporting them, the civil servants during election time and anybody else who is associated with elections. It also regulates the actions of other individuals and organizations with the aim of making the elections as transparent as possible.
The MCC ensures that the elections are held on fair grounds and no action is taken by a party in power so as to derive any benefit during the elections. The MCC also levels the playing field for all the political parties involved in the electoral process.
In the case of the Lok Sabha election, the MCC applies to the whole of India.
The MCC applies when elections are going on. For the Lok Sabha elections MCC usually comes in force when the election schedule is announced by the Election Commission of India and till the results are announced in all the constituencies.